The Power Play
Fueling South Africa's Economy Through Sports
Beyond the score, sports represent a vibrant, untapped economic frontier for South Africa. It's time to transform national passion into a powerhouse of prosperity, jobs, and innovation.
Africa Sports Investments (ASIG)
Our Capital Engine
ASIG is the investment arm of Sports Group.
We Acquire equity in high-growth sports ventures
Own proprietary sports IP and commercial rights
Fund media, leagues, infrastructure, and athlete-driven ventures
Sports becomes bankable when risk is managed. We make it investable.
The Sports Indaba
Our Crown Jewel
We own the exclusive rights to the annual Sports Indaba – Africa’s premier global sports investment summit, held in South Africa.
A dealmaking platform
A policy-shaping forum
A global showcase of African sports assets
We commercialize every layer — from IP and sponsorships to talent deals and broadcasting.
Project Invictus
Sports Think Tank
Project Invictus is a bold initiative to transform South African sport into a driver of jobs, equity, and national development.
Professionalize federations with governance & admin reform
Link sport to health, education, and job creation
Manage strategic projects and advise funders
We will establish an independent, credible Sports Industry Body that coordinates the sector, attracts investment, drives standards, and ensures sport contributes meaningfully to national development.
Let’s Co-Create Africa’s New Sports Future
You’re invited to partner with Sports Group in one of three ways:
Strategic Capital: Join our investment round or co-invest via SPVs
Platform Partnership: Collaborate on the Sports Indaba or IP rights
Execution Partner: Deploy infrastructure, tech, or capacity programs with us