Africa Sports Group
Investing in Africa’s Sports Future
Africa’s $12B sports economy is surging toward $20B+ by 2035. ASIG capitalises on this momentum—backing ventures that deliver solid returns while fueling social and economic transformation.
Africa Sports Investments (ASI)
Our Capital Engine
ASI is the investment arm of Sports Group.
We Acquire equity in high-growth sports ventures
Own proprietary sports IP and commercial rights
Fund media, leagues, infrastructure, and athlete-driven ventures
Sports becomes bankable when risk is managed. We make it investable.
The Sports Indaba
Our Crown Jewel
We own the exclusive rights to the annual Sports Indaba – Africa’s premier global sports investment summit, held in South Africa.
A dealmaking platform
A policy-shaping forum
A global showcase of African sports assets
We commercialize every layer — from IP and sponsorships to talent deals and broadcasting.
Project Invictus
Think Tank
We own the exclusive rights to the annual Sports Indaba – Africa’s premier global sports investment summit, held in South Africa.
A dealmaking platform
A policy-shaping forum
A global showcase of African sports assets
We commercialize every layer — from IP and sponsorships to talent deals and broadcasting.
Let’s Co-Create Africa’s New Sports Future
You’re invited to partner with Sports Group in one of three ways:
Strategic Capital: Join our investment round or co-invest via SPVs
Platform Partnership: Collaborate on the Sports Indaba or IP rights
Execution Partner: Deploy infrastructure, tech, or capacity programs with us